Just over a year after TikTok officially launched U.S. brand partnerships, major brands are tapping influencers on the social video app for . As recently as last year that might have been an easy question to answer, with the likes of James Charles and Zoella wielding vast YouTube audiences for their beauty tutorials and lifestyle content. Because of her talents and skills, shes had huge success in such a little time. "This is completely new because in the past, as a marketer, I would do an advertising probably in a classical way," Giraud said. Each of these accessible skin and makeup brands is different, and yet, they rose to similar TikTok fame. Ranked as No. Check her out youll never want to stick with boring black eyeliner again. Im sorry for this one but this mashup slaps #sunscreen #retinol. These hot beauty influencers will inspire you to feel beautiful, glam you up, and entertain you through your makeup purse (and they're open for Collabs too): Kathleen Dougherty Jessica Ruiz Melanie Ferla Olya Mosendz Micah Angela Kim Aislynn Powell Aja Allen Alena Switzer Aakanksha Singh Ariel Manigault Bedgine Brooke Snider Yuliya Oleynykova Her, was a favorite among her 206.8K TikTok followers, but it was her. Pigtail buns just in case you dont know how to do dutch or french braids #LearnOnTikTok #TikTokPartner #Hairstyle #Beauty. There's a community for everyone on the video-sharing platform, but beauty TikTok has had an especially momentous year. It's possibly the most surprising TikTok star to come out of the last year and a half not because the products aren't great (because they are), but because the brand used to get most of its recommendations through dermatologist offices. Just this past March, the first of the TikTok beauty influencer beauty brands arrived in a lipgloss-filled tube. "Now, we're not choosing the influencers, they're choosing us. The verified TikTok star has a lot of videos on her page to keep her audience entertained. Each of these. Top 20 TikTok Influencers in Indonesia Ria Ricis Cahya Niyrn Notnot Sandys Dafa Atmaja Atta Halilintar Seses Rapunzel Raffi Nagita Ina Yatul Zein Verrel Bramasta Raka Ripan Julian Ismi Hidayah Rara Lida Syahnaz Sadiqah Nadia Zerlinda Dzikry Aliyyudin Savira Malik Izzky Alvaro Bella Tobing 20. But with great power, like the ability to spread information to millions of people in just a 60-second clip, comes great responsibility. Dasia Janae's makeup skills are super impressive, but what'll really draw you in are her stunning hair transformations like the one above, in which she makes going from wearing passion twists to a bright red wig look way easier than it probably is. Learning more about beauty is subjecting yourself to some time of research and physical or online tutorials. Known to her 1.4 million followers as Dimple Queen, Razzle Holly is a self-taught special-effects makeup artist. She also posts her numerous visits to various towns and countries. The multi-billion-dollar beauty industry is taking notice of TikTok's rising stars. Maja Janeska, an online beauty influencer with more than 1.2 million followers on Instagram, has been found dead under what local media are labeling "mysterious circumstances.". Not every look leans toward the occult, however. She also provides her email address for inquiries. Angel Lowee - Malaysian Cute Fitness TikTok Star. Retinol love (and explainers) will never end #greenscreen #ShowYourGlow #skincare101 #skincare #skincareroutine #beautytips. Beauty. @dermdoctor - Dr. Muneeb Shah If it's licensed expertise you're after, look no further than the Derm Doctor. Listed as one of the top makeup influencers on TikTok, Giorgina Juanita is also a beauty influencer on the app. The reveal Peep my daughters with the assist! Ellie Makeup Artist: 287,300 9. But who is in first place? She is literally everyone's girl for great fashion and photogenic ideas. The viral video has over 26,000 comments on TikTok, with many finding it . She is a 30-year-old influencer, who stars on Instagram more than other media. 1 on Cosmos TikTok list, Rose is a makeup artist who shares daily quick tips on everything from false eyelash hacks to creating fuller-looking lips. The verified German TikToker gets 88K views and 8K likes per video on average totaling about 44.5M likes from all videos. Currently, Vaishnavi has 7M followers and follows 21 people. Huda is the owner of Huda Beauty & Wishful. Bonnierzm has about 2.2M followers and follows about 270 people, with a total of 19.9M likes. Its easy to see why. His fascination for cosmetics motivated him to launch his self-titled YouTube channel in 2015 and post makeup tutorials, which eventually became viral and allowed him to become the first male ambassador for CoverGirl. She has a total of 118.4M likes from her videos. 1 day ago. , Awesome, Youre All Set! Angel Lowee mainly makes use of her TikTok to upload her workout and dancing videos. E.l.f. He initially exploded on YouTube after a viral review of Kylie Skin but TikTok is where his real power lies, having single-handedly introduced a whole platform to the wonders of CeraVe. One of TikToks fast-rising beauty goddesses is Milan Mathew. "I was born in 2001, so the time I was growing up was the peak of 2000s style, with iconic celebrities such as Paris Hilton and Nicole Richie taking the center stage of fashion," said Porter, who has more than 60,000 TikTok followers. Jahanara's signature makeup look consists of bushy eyebrows, long eyelashes and a glossy lip. Another popular female figure in TikTok beauty influencing is Eleanor Barnes. James Charles 7. The Korean individual talks everything about beauty products and gives suggestions on what people should use and whatnot. Sharing videos that often star her younger sister Iyssis, the 18-year-olds feel-good makeup tutorials make all the latest viral hair and makeup trends look simple. If its licensed expertise youre after, look no further than the Derm Doctor. While the industry will continue to evolve, these TikTok influencers some of whom you can work with on Shake are doing their part to keep the topic entertaining, informational, and inspirational for their followers. The Ordinary AHA 30% + BHA 2% Peeling Solution. Her Bratz Challenge garnered 12.4K likes and her big-game cat face was ferocious. Her face mask series might not highlight any huge gaps in the market (, , anyone?) If youve ever wondered what products a model uses for scalp care, glowy skin, and long lashes, just join Evas 562.5K followers on TikTok. Currently, the best-performing beauty influencer content on TikTok features makeup tutorials and look reveals, while makeup challenges top created content by brands. But now it's become a go-to for beauty addicts looking to learn a nifty beauty hack or catch up on the . From YouTube videos analysing celebrities skincare routines to informative breakdowns of the ingredient list in . Its easy to see why. @Lauraleewatts has over 190M likes from her 3.2M followers. Not every look leans toward the occult, however. #happyhalloween #creativemakeup #wigstyling. Dr. Rattan describes herself as a Doctor & cosmetic formulator for skin of colour, and her TikTok account is crammed full of tips and tricks specifically for non-caucasian skin. Youll leave this, Dr. Rattan describes herself as a Doctor & cosmetic formulator for skin of colour, and her, account is crammed full of tips and tricks specifically for non-caucasian skin. According to findings from FandomSpot.com, some social media personalities are making up to US$11m via the Chinese platform - and beauty influencers are cashing in. Most estimates put the beauty industrys global worth at more than $500 billion, encompassing everything from makeup and skincare products to haircare and products that straighten teeth. Cosmetics. Gen Z typically have an attention span of only 8 seconds, and as attention spans shorten, its less about YouTube channels, and more about the Tok: the short-form videos created by beauty TikTok influencers are quickly gathering enormous followings. In total, she has over 125M likes, in which per post, she gets around 500K likes. The 20-year-old, LA-based TikToker also has a YouTube channel. Rowi Singh's videos really speak for themselves. With his TikTok account, i.e.., @luccasluccas, he has gained huge recognition for his prowess in special effects. Input your search keywords and press Enter. @Bonnierzm also teaches people how to be photogenic. Her, leave fans asking for the brands and colors. He gets an average of 300K views, 64K likes 200+ shares, and 800 comments for each video. One of the finest males on TikTok who does nothing but expresses his beauty in various forms is Luccas Rodrigue. Lifestyle | Beauty | Travel | Fashion. The platforms reactive nature means more chances to grab Gen Zs attention, and theres plenty of opportunity for a bit of seasonal fun too. By signing up, I agree to the Terms and Privacy Policy and to receive emails from POPSUGAR. Nabela Noor Read more Many brands are turning to beauty influencers to promote their products these days. He also has a partner in most of his videos to express the message in his entertaining content/videos. She is also a social figure, all thanks to her YouTube channel with thousands of subscribers. They'll teach you everything you need to know about makeup, skincare, and hair care, along with provide endless tutorials you can test out while in quarantine. Thats because, a new beauty product based on a recommendation from a, in the past three months, your brand cant afford to ignore the massive advertising power that, Like most trends online, the next viral challenge, product or. Top 10 TikTok beauty influencers to check out Razzle Holly Known to her 1.4 million followers as "Dimple Queen," Razzle Holly is a self-taught special-effects makeup artist. While plenty of beauty brands have seen success on TikTok, there are three, in particular, that have skyrocketed above the rest: CeraVe, The Ordinary, and E.l.f. Conclusion Her tips are short and punchy, but truly helpful for those looking to avoid patchy foundation or cover pigmentation, among other makeup trials. Often, people have been discovered to turn to platforms like YouTube for beauty and makeup lessons and tutorials. After the events of the past year gave a lot of us more time to explore our hobbies, its no wonder that content about how to hack your cosmetics routine proved popular. In 2021, nano-influencers charged right around $800. 30 Top Beauty Influencers You Should Follow Right Now: 1. The important thing is keeping yourself informed, and the only way to achieve that is by learning from those experienced in the field. Jewelled for the gods maam #fyp #foryoupage #tiktokmua #muatutorial. CeraVe saw an increase last year of 89 percent in sales. If you want to learn some important things regarding beauty and fashion, this article will provide you with a list and a description of the top 20 TikTok beauty influencers to follow. She has 1.5M followers and follows 230 people on her TikTok. Macro-influencers charged about $5,000 and mega-influencers topped the chart at almost $7,000 per post. Her transformations to, are as impressive as they are frightening. An incredible TikTok personality who takes beauty more seriously is Huda. Natural characteristics such as freckles, gapped smiles, and unibrows are now often seen as unique and beautiful traits rather than flaws. If YouTube spawned powerful makeup influencers, TikTok is turning creators into skincare superstars. #trollzchallenge #foryou #fyp #WearAMask. Get your daily beauty fix right in your inbox. TOP 20: Best TikTok Makeup Artists (Influencers to Follow). She has her Instagram handle and email address listed on her page for more information/inquiries. Her videos showcase products and looks that feel achievable and still high-, You didnt think we were going to reach the end of this list without mentioning Huda Beauty, did you? are doing their part to keep the topic entertaining, informational, and inspirational for their followers. The top 10 beauty TikTok influencers you need to follow immediately Who are the top 10 influencers on TikTok? The worlds biggest brands trust IZEAs influencer marketing softwareandmanaged solutions. Aaron Stray: 1.1 million 4. The UAE-based queen follows less than 200 people, with over 6.3M followers. We use Bytesights our industry-leading TikTok analytics tool to predict the trends before they happen and find the best influencers for your brand. Jackie Aina 9. In addition, some companies and brands pay TikTok influencers from $200 to $20,000 per branded video depending on their number of followers, types of videos, and engagement rates. Surely, her engagement rate is top-notch. The platform is constantly growing, and its wealth of influencers are Gen Zs first port of call when deciding how to spend their collective $140 Billion. Generally, all her contents are on DIY and Beauty. TikTok was designed to help creatives put their content out there and impact many others. Giorgina Juanita (as gjuanita) is the owner of Gigibee Beauty, making her quite professional. Shes also a master of cosplay, reincarnating, to get 1.6 million likes on TikTok, but thats exactly what happened when Ashley did it. Even despite being a beauty influencer, her palette collection is insane, which is part of her appeal as a trusted makeup expert. Her Winx Club cosplay was a favorite among her 206.8K TikTok followers, but it was her pearl wig clip that grabbed the attention of 243.1K viewers. with a helping of humour. But hes particularly adept at promoting products in non-traditional ways, like with this video on skincare products hed give each zodiac sign. If you love colorful eye shadow and bold lips, Irischel Beilin is your girl. With her own line of products one of the fastest growing beauty brands of all time its no wonder that a lot of the videos on @hudabeauty showcase the range available. The pretty US-based verified TikTok influencer has about 8M followers and 500+ following. Her video tutorials on easy, show off her versatility. I think not haha #doctorv #skincare #sunscreen #inzincable #nafesafe #fyp #comedy #skinofcolor #desi #brownskin #blackskincare, original sound - Good old british memes. 2022 IZEA. Today we are. But the makeup and skincare expert doesnt just promote her products. Valentina, who uses the verified handle @bilintinamakeup, is a beauty and makeup influencer with so many videos about makeovers and their uses on her page. Below is a ranked list of 10 female beauty TikTokers in Mexico with different followings: 1. Sometimes she asks for feedback from her followers regarding, Tiptoe Through the Tulips Type Beat - Ne Skazhu, Real Big (feat. Challan Trishann has about 4.6M followers and 605 following on her TikTok account. Secondly, she is a vegan who posts suggestions on diet plans for people looking to improve their beauty and get through a weight loss journey. No correlation, of course #skincarebyhyram. On the other hand, she applies some beauty products and gives recommendations on what people should go for. Going by her handle, @sterlingmonett, she has 1.4M followers while she follows 831 people. Vaishnavi has a lot of interesting posts on her page with different concepts, including meeting her brothers/best friends, trying new clothes, etc. yall. get into it (all products used are on my IG: iambrattyb). She uses not only her verified TikTok but also a personal website to reach her audience. TikTok influencers create and share fantastic viral videos by holding an account in TikTok. An Italian entrepreneur, fashion influencer and designer, Chiara Ferragni, started her own fashion blog, The Blonde Salad, in 2009 that has turned into a global retail business. The American TikTok is a beauty, fashion, and design enthusiast. But instead of that, her dentist decided to fill the gap with a whole extra tooth in the meantime, supposedly for aesthetic purposes. A famous yet up-and-coming beauty influencer on TikTok is @Makeupjackyluvv. make all the latest viral hair and makeup trends look simple. If youre interested in the history of, , her account has all the information you could dream of, served with characteristic, have racked up an impressive 29.9 million likes for her creative. This TikTok influencer also uses her Instagram to share her interesting beauty and anime content to an extensive audience. Its no wonder he has nearly 3M followers along for the ride. Like most trends online, the next viral challenge, product or influencer can appear on TikTok overnight. Marsha Ambrosius) - Nipsey Hussle, SAD GIRLZ LUV MONEY - Remix - Amaarae & Kali Uchis. Top 10 Beauty TikTok Influencers In Indonesia In 2022 Analyze the top-rated TikTok influencers on inBeat. Required fields are marked *. Beauty influencers #1. Michelle Phan - 8.84M https://www.youtube.com/user/michellephan Type of Beauty Influencer: Makeup and General Beauty Michelle Phan is one of the earliest beauty influencers to gain online popularity. If you like your makeup transformations served with a side of wholesome sibling interaction, then Mia has the account for you. Chriselle Lim. Milan has her YouTube channel and email address listed on her page for more inquiries. Chriselle's TikTok account showcases a variety of content. Challan Trishann is a model and official Fenty Beauty house creator. Leeinsoo has a great engagement with about 2M followers, while he follows 141 people. If you plan to start beauty marketing or influencing on TikTok, you should check these people out and learn a thing or two from them. TOP 20: Best Tiktok Fashion Influencers You Should Be Following In 2022, 20 TOP Tiktokers In The World You Should Know About In 2022, TOP 20: Best TikTok Makeup Influencers to Sparkle Your Day, TOP 20: Best TikTok Business Accounts to Follow, TOP 20: Famous Female TikTokers You Need to Check Out, Your email address will not be published. In total, she has about 190M likes on all her videos. Who is the most famous beauty influencer? "Over the past two years, we've jumped from No. The TikToker also takes an interest in fashion, lifestyle influencing, making her quite a big deal on the platform. If you don't believe us, just take a look at some of the beauty influencers who are currently thriving on the app. Looking for more? Dr. Shahs hugely popular account takes his 11.3 million followers through the Dos and Donts of. If youre interested in the history of skincare, her account has all the information you could dream of, served with characteristic positivity. Dr. Shahs hugely popular account takes his 11.3 million followers through the Dos and Donts of skincare from how to ditch your ten step nightly routine, to a DermDoctor Reacts series that demystifies procedures. A micro influencer with 59 thousand followers, Ahliyah is a content creator with a hugely engaged following and has worked with some of the top beauty brands. She is one to create incredible content on the platform, and doesnt deny her love for anime. 25 Best TikTok Beauty Products That Went Viral in 2022 1 'Love Is Blind' Has Jumped the Shark 2 Your Sex Horoscope for the Weekend 3 I Tried TikTok's Red and White Nail Theories 4 Hong Chau on. All of these rates represent record highs since IZEA started tracking payments in 2015. She gets over 100K likes, 400K views, and 500 comments per video. Bella Tobing Followers: 3,700,000 Other social media links: Instagram ID: Alexandra_anele Of course, the TikTok stars above arent just popular with their million-strong followings brands are sensing their marketing potential too. Hikari Murakami 5. Please select the topics you're interested in: Would you like to turn on POPSUGAR desktop notifications to get breaking news ASAP? On top of being one of our favorite TikTokers out there for her daring beauty looks, Ariam Kidane, also known on the app as @iambrattyb, is also hilarious. "On all these platforms, you will find some information which are not always correct," Giraud said. Emily Camm - a 22-year-old content creator whose signature style is a mix of maximalist graphic eyeliner and bold eyeshadow blend - has almost 9,000 followers and told CORQ why it's such a "super fun" place to be. Who remembers this video #viral #emojichallenge #fyp. Giraud points to the app's unique features like sound creation and "duetting" as the crux of it all. 6 Hair, Beauty Influencers to Follow on TikTok for # . However, over the years, there has been a major shift in peoples social interests. TikTok is becoming more relevant for brands right now, as influencers can easily create the unfiltered content without the need for on-site studios or professional photographers. Many people regard themselves as special, but Valentina is highly exceptional. , there are a few key hashtags to keep one eye on if you want to make sure your brands marketing stays on point: , then there are a few ways to get started. The US-based TikTokers engagement rate is pretty much an interesting one. She has 1.5M followers and uses YouTube and Instagram simultaneously to promote her beauty and adult content. Upfluence found that TikTok beauty influencers averaged 767,651 followers, compared to 431,310 on Instagram and 417,134 on YouTube. Hyram posts entertaining and helpful videos on everything from drunk skincare routines to the importance of reapplying sunscreen. Her face mask series might not highlight any huge gaps in the market (eyeball sheet mask, anyone?) [Source Photos: rawpixel , Getty Images, and .popkin /TikTok] Dunking your face in a bowl of ice water first thing in the morning. Ninas quirky beauty videos are a mix of tutorials and playful clips of her matching her eyeshadow to her shoes, phone case, and outfit of the day. Cosmetics. but they certainly keep the views rolling in; proof that a sense of humour is just as important to, If you like your makeup transformations served with a side of wholesome sibling interaction, then Mia has the account for you. Harm Franklin) - Curtis Waters, Freak by Doja Cat. may be my favourite tik tok IG: beautybyjessenglish. She also runs her own Beauty brand in Canada and lives with her husband, Adam. If you're a fan of colorful graphic eyeliner, you should definitely be following Vanessa Funes, aka @cutcreaser on TikTok. The Australia-based influencer is known for creating some of the most stunning eye makeup looks that are often pretty complex and avant-garde. Sometimes she asks for feedback from her followers regarding lipstick shades or tests products, too. The famous TikTok beauty influencer in America is one of those that have contributed largely to how people see themselves and also use beauty products. With the potential to go viral on TikTok high, everything from under-the-radar drugstore brands to life-changing beauty hacks have blown up on the app. How Hyram Yarbro And TikTok Skinfluencers Are Disrupting The Beauty Industry. She gathers up to 90.4M likes in total, with each video having nothing less than 59K. Its makeup tutorials with a helping of humour. The beautiful goddess is obsessed with two major parts of her body Skin, and Hair. Given that it's estimated 62 percent of users on the app are between the ages of 10-29, the brands that have seen the most success are not only affordable enough for young adults to purchase on their own but also backed by science something that's essential to the younger generation. After the events of the past year gave a lot of us more time to explore our hobbies, its no wonder that content about how to hack your cosmetics routine proved popular. which range from conceptual zodiac-inspired pieces to more everyday festival inspo. The future of beauty influencers looks brighter than their smiles. Rap star and entrepreneur Lady Annty is the CEO of a line of beauty products called Pink Desires, which she showcases in her videos. #influencer_sa_beauty | 495.4K people have watched this. No list of beauty TikTok influencers would be complete without mentioning Hyram. Top TikTok make-up influencer: Alexandra Anele Alexandra Anele is an American blogger with a unique style and over 30k followers. , 12 Beauty Influencers You Should Absolutely Be Following on TikTok, Jenna Ortega's Viral "Wednesday" Dance Is Taking Over TikTok, Lady Gaga Finally Joins In on the "Wednesday" TikTok Dance Trend, 2023's Biggest Nail Trends Have Something For Everyone, A Look Back at 2022's Biggest Beauty Moments, What Is Mewing? Skincare TikTokers: #1. But now? Great, Click the Allow Button Above Known as @bilintinamakeup on the app, Valentina D'Amelio is popular for testing out viral beauty hacks and sharing cute hair tutorials. Afifah Riyad initially gained fame as a beauty influencer on YouTube, and has recently expanded her following on TikTok. Everyone deserves a sparkle the watchword of the beauty TikTok influencer, Glitterandlazers. A major part of that growth was driven by TikTok, with the platform seeing a 237% increase in activated influencers and a significant 1065% spike in engagement. Beauty Content. According to Trina Albus, a social-media expert and founder of the influencer-marketing group Magenta Agency, the opportunity for beauty brands to grow on TikTok is "tremendous" though not all are taking advantage of the platform. Giorgina is unverified, but she has over 2.4M followers and follows about 300 people on TikTok. According to Insider Intelligence, affiliate marketing made up 9.6%, Welcome to our Champion the Creators interview series with influencers of all niches to highlight their journeys, share their insights and inspire! "They have been bringing more and more education to young consumers on how to build a routine, how to use the right ingredients, how to choose your product, sometimes how to even read the ingredient list," Giraud said. Product lines have expanded to include a wider variety of, While the industry will continue to evolve, these TikTok influencers some of whom you can work with on. And thanks to that, many talented content creators have developed large audiences to make TikTok their main job, particularly working alongside brands to create sponsored content. Whatever the case may be, TikTok is a handy platform, as seen from these 20 famous TikTok beauty influencers. Looking to partner with industry-leading brands? The platforms reactive nature means more chances to grab. Nikkie De Jager 10. The top beauty influencer on TikTok is Beauty Khan, who goes by the username cutybeautykhan. The Indian beauty princess is an internet sensation, not only for her looks but also for entertaining posts. She takes good care of both parts and gives suggestions/tips to her followers on doing the same. He initially exploded on YouTube after a viral review of Kylie Skin but, is where his real power lies, having single-handedly introduced a whole platform to the wonders of, Making the most of the Duets feature, Hyram reacts to celebrity, horror stories, and unpacks why viral routines are working. Beauty influencer Abby Roberts (10.4 million followers) shared her Instagram, YouTube, Twitter, Snapchat and Triller handles in a post about the potential ban, and shared a post depicting her banging on the doors of MAC Cosmetics saying, "Me trying to get a job after they ban TikTok." Which one is your fave?. You dont need to shave your head to get 1.6 million likes on TikTok, but thats exactly what happened when Ashley did it. Last year made consumers more conscious, especially when it comes to ingredients, and TikTok offered the unique ability to connect with experts without making a physical trip to a dermatology office something that is often a luxury only those with health insurance are afforded. Beauty TikTok its like having a dermatologist, a makeup artist and a hairstylist on speed dial. The Ordinary, an under-$15 skin-care and makeup brand that launched in 2016 and is sold at major beauty retailers like Sephora and Ulta, has gotten widespread recognition on the app, but specifically The Ordinary AHA 30% + BHA 2% Peeling Solution is a favorite among users. If there's one place you go to find out about all the growing beauty trends people are into these days (well, besides here), it's TikTok. If its licensed expertise youre after, look no further than the Derm Doctor. 1 on Cosmos TikTok list, Rose is a makeup artist who shares daily quick tips on everything from, . A certified expert, her, are perfect for when you want to know the truth behind, Charlotte is passionate about retinol, SPF and making the science behind both easier for the masses to understand. ", It's clear that this type of raw, unscripted, and candid short-form video really resonates with Gen Z. Emily recently came into our office to discuss her experiences working with Fanbytes and TikTok and what the social media platform has to offer beauty creators. 50M?? Lee runs her own business, and she has a website where she sells adult toys. Sammy Robinson: 169,800 "This has been the beginning of a new adventure with this incredible platform who brought to the new generation the possibility of understanding better what skin care is all about," the brand's Global General Manager Penelope Giraud said. Her followers tune in for the step-by-step tutorials but sometimes get serenaded by solos or duets. She has several highlights on her page, making her quite the scene for most of the platforms users. above arent just popular with their million-strong followings brands are sensing their marketing potential too. And now that life is easing back to normal, people are looking to, represents a whole new way to market your products. With a team of advocates at your disposal, you can increase brand awareness, create a community around your brand,, Affiliate and influencer marketing are often grouped under one umbrella and viewed as the same thing. As a result, they get more followers who fall under their influence. Leeinsoo is quite the influencer with over 19M likes from all the videos on his verified page. Words by Harpy Kaur. The 23 year-old beauty TikTok influencer approaches content creation with a tongue-in-cheek style and a heavy eyeshadow wing. Today's article showcases 7 skincare influencers that have gained quite a following on TikTok. original sound - Interview Magazine. 1 day ago, by Angelica Wilson Beauty standards are shifting, too. While one smoky-eye look or, routine might stretch to a 20-minute YouTube video, on. The top 10 most-followed accounts on TikTok are: Charli D'Amelio - 140.4M Khabane Lame - 137.3M Bella Poarch - 89.5M Addison Rae - 87.5M Will Smith - 71.7M Zach King - 68.4M Kimberly Loaiza - 62.5M TikTok - 62.2M Burak zdemir - 57.7M Dixie D'Amelio - 57.4M with a hugely engaged following and has worked with some of the top, stands out amongst the high-energy dances and challenges on, . Laura Lee showcases her talents in beauty reviews, storytimes, and a bit of her craziness through entertaining videos. 9 TikTok Beauty Influencers in Malaysia you should follow Jul 6 Proliferating as the social platform for the youngest generation, TikTok shares short-form videos between fifteen to sixty seconds in length, featuring interactive content from lifestyle, beauty, fashion, and entertainment such as shorts and dance moves. TikTok is awash in skin care tricks, tips and trends delivered straight from the bathrooms . Based on her engagement statistics from 776K followers and 9 following, she has 14.3M likes from her videos. TikTok became available in the US in 2017, but it took a pandemic and a lot of extra time at home to really take off. She also has a website where she runs her business. Another verified TikTok beauty influencer to check out is @Bondenavant. @bratz doll makeup transformation #bratzmakeup #bratzchallenge. "This is something that the community of doctors and dermatologists are very sensitive to." Danielle Marcan can school on everything from how to make yourself look like Bella Hadid to why we should all be trying to make colored mascara a thing. Sshvy 1 Artist, Arts & Media 13K 3259 ester_exposito Actor (Cinema), Arts & Media, Comedian Hyram Yarbro, 24, has over five million TikTok followers who all come to him for trusted skin-care advice. that grabbed the attention of 243.1K viewers. She started off with a personal blog where she posted different makeup tutorials. Then you have CeraVe, a dermatologist-backed, affordable drugstore skin-care brand that launched in 2005. A certified expert, her beauty tips are perfect for when you want to know the truth behind skin care and beauty trend rumours. Making the most of the Duets feature, Hyram reacts to celebrity skincare fails, other users skin care horror stories, and unpacks why viral routines are working. On the other hand, she follows only about 9K people. . TikTok influencing is all about picking a niche you are good at and the number of people youve impacted. #foryoupage #foryou #Welcome2021 #makeupcollection. Sharing videos that often star her younger sister Iyssis, the 18-year-olds feel-good. 1. Skin influencers, like Skincare by Hyram (aka Hyram Yarbro), as well as famous dermatologists on the platform, have made the process of obtaining and understanding complex beauty knowledge easier than ever. "The love we have received as a result of TikTok over the past year has been phenomenal," cofounder and CEO of Deciem Nicola Kilner told POPSUGAR. Emily recently came into our office to discuss her experiences working with Fanbytes and. From fashion to lifestyle videos, Chriselle has certainly mastered the art of TikTok videos. The U.S. Has More Beauty Influencer Followers Than Anywhere Else Upfluence broke down beauty influencer follower numbers by location (although they only showed results for the U.S., UK, Canada, France, and Brazil.) by Njera Perkins Here's how to negotiate a good rate. at more than $500 billion, encompassing everything from makeup and skincare products to haircare and products that straighten teeth. Youll leave this beauty creators feed amused and educated to boot. Dr. There are videos testing eyeshadow hacks and tips for cleaning your false lashes, as well as satisfying hacks for makeup storage. 15 TikTok skincare influencers you should be following UK 1 K-Mid debuts first tiara mo' with elegant updo 2 Best dressing gowns to shop in the sales 3 Bella's 'triangle parting' is set to be. With her business, she has reached several people; hence, TikTok is a further push to her career. Laura Lee is always a go-to person for beauty reviews on TikTok. She has impacted so many lives with her content, even on YouTube and Instagram. Who are the top 10 influencers on TikTok? Milan Mathew, with the account @Milan.mathew on TikTok, has interesting transitioning content on her page. uh huh. Easy bronzey glam with just 2 products #makeuptutorial. James Charles is a 21-year-old internet personality, beauty vlogger, make-up artist, and one of top TikTok influencers. Luccas Rodrigue has 1.5M followers and over 400 followings. E.l.f., on the other hand, has been around since 2004 and has had many successful product launches over the years, but nothing could have prepared the brand for the boom in sales it saw in 2020. Her followers tune in for the, Ninas quirky beauty videos are a mix of tutorials and playful clips of her matching her eyeshadow to her. Phillips . Emily Tembys TikTok videos have racked up an impressive 29.9 million likes for her creative makeup looks which range from conceptual zodiac-inspired pieces to more everyday festival inspo. This phenomenon is not unique to TikTok, but the algorithm's ability to catapult videos to the top of "For You" pages overnight certainly adds to the stakes. She has several videos on her page showing how much she takes care of her skin/looks. Apart from TikTok, the Netherlands-based beauty queen also uses Instagram and YouTube to reach a larger audience. Another Indian who seems to be making huge waves on TikTok regarding beauty influencing is Vaishnavi Naik (@beingnavi07). She knows pretty much everything about looks, which is a selling factor on her TikTok account. These influencers' love of the era is partly an embrace of the carefree vibe it represents and partly nostalgia for their childhoods. Apart from her Dad Jokes, Celinaspookyboo is a makeup and beauty influencer on TikTok. Besides, the platform is entertaining, so it is possible to hold a viewers attention for longer sometimes, an advantage over YouTube. Shes also a master of cosplay, reincarnating Jessica Rabbit and Poison Ivy. Let's get straight and meet the best TikTokers in Malaya. TikTok can be a profitable platform for influencers. One glance at old advertisements for beauty-related products reminds us that ideal beauty has gradually made room for authentic beauty. 9 Beauty Influencers You Need to Follow on Tik Tok Immediately Ashley Locke May 27, 2020 Tik Tok beauty influencers are the best people to follow on the app. Furthermore, she gets over 6M views and 2K comments per video. She is one of the influencers with the highest likes (over 700M) on TikTok, showing how much people engage her posts. Theres even a glimpse into what foods Eva eats to stay in top shape. Thus, the verified US-based TikToker has a quite outstanding engagement rate. Even despite being a beauty influencer, is insane, which is part of her appeal as a trusted makeup expert. For most people, makeup has been a great advantage for them to reach a large audience, while for others, beauty, in general, has made them the influencers they are. The makeup influencer is gradually shifting her content over to TikTok. Going to a reliable source is crucial. Check her out youll never want to stick with boring black eyeliner again. Some TikTok influencers are niche and discuss specific topics, while others focus on entertainment and trending issues. With her own line of products one of the fastest growing, of all time its no wonder that a lot of the videos on @hudabeauty showcase the range available. TikTok. This summer, skin-care brand Wldkat hired TikTok influencer Michael Dion ( @michaeldoesmakeup , 37,600 followers) to handle its brand account after his review of the brand came across founder Amy Zuzunegui . Before TikTok, Jahanara had been sharing makeup videos and beauty content since 2017 on Instagram. "Consumers having power is something that will continue to drive the industry towards a more transparent future," Kilner said. Our beauty influencer list outlines the best accounts creating top beauty content, so get your follow buttons at the ready. Micro-influencers charged around $1,500, while mid-tier influencers charged about $3000. According to Kilner, the product experienced a 200+ percent yearly growth in sales. Shanae and Renae Nel brought the playful choreographed dance videos they. Product lines have expanded to include a wider variety of skin tones and hair types. 02 Jun 2021. by Guest Contributor. Hi there! ", TikTok has changed the game in terms of marketing and brand-consumer engagement. Evelin Costa: 303,400 8. Get our Fashion & Beauty newsletter by tapping the button below. Alvin Chong - @alvinchong123. model makeup routine for u besties xxxxxxx #modelmakeup, Its no surprise that the founder of Huda Beauty would have 7.1 million followers on TikTok. The rise of skincare content on the gen Z-dominated social media networkthere are exploding pimples, amazing glow-ups, cool new brands, forgettable and unforgettable trends, and more explored on ithas created and been instigated by a new class of skincare influencers or skinfluencers . @Hyram. Some people believe he may be behind a social media scam bilking thousands of dollars from Black beauty influencers. Featured Tiktok Beauty Influencers In Sacramento, CA Top 1,142 Tiktok Beauty influencers in Sacramento, CA. 1 day ago, by Victoria Edel my crease said #fyp #HiddenGems #makeup #foryou yea im reposting all my ig tutorials on here ignore me . NEW YORK, United States In a TikTok video with the hashtag #awesomekiss, viral teen star Charli D'Amelio uses an Eos Products lipbalm before kissing the screen and transforming into a dancing, costumed Santa in an ad for her 12 million followers. Her video tutorials on easy bronzy glam eye looks and grungy glam show off her versatility. ", Image Source: POPSUGAR Photography / Matthew Kelly. Kilner added: "In an era where information is so abundant, people are able to share online whether a product really worked for them or not through organic, user-generated content.". Apart from TikTok, she has a YouTube channel where she reaches more audiences. Huda, known as @hudabeauty, has something unique about her contents she makes them as entertaining as possible so that her audience can understand/relate to them. uk beauty influencers 15.9B views Discover short videos related to uk beauty influencers on TikTok. Still, the ability to call out brands isn't all bad. She is pretty much an influencer. this my sh*t ib: @xowiejones #wearamask #fyp #foryou. 136 Likes, TikTok video from Interview Magazine (@interviewmag): "Former #RealHousewife, accidental beauty influencer and TikTok #icon @bethennyfrankel gives us her #richbitch gift guide". Celina currently has a My Bite Me makeup collection available for sale. Brian, a 45-year-old influencer who first started posting as the Liver King on Instagram and TikTok in August 2021, has since risen in popularity with more than 1.7 million and 3.6 million followers, respectively. Ashley Quiroz 8. A Pearl wig!!!! TikTok Has Changed the Game For Beauty Brands, but How and Why? 1. "The audience really appreciates these formats. Its no wonder he has nearly 3M followers along for the ride. Sterling Monett is another exceptional beauty influencer on TikTok for that content regarding fashion, beauty, and lifestyle. Makeup and skits is the name of the game on Justyns TikTok account. In 2020, fragrance saw a resurgence in interest and in fact was the second beauty category with the most growth from 2019 to 2020. She has also gained over 641M likes from all the videos on her page. One of the famous male TikTok beauty influencers to follow is Leeinsoo. (Photo: David Espejo via Getty Images) Love it or hate it, TikTok is here to stay. 1 day ago, by Chanel Vargas Watch short videos about #influencer_sa_beauty on TikTok. The top beauty influencer on TikTok is Beauty Khan, who goes by the username "cutybeautykhan." The Indian beauty princess is an internet sensation, not only for her looks but also for entertaining posts. Her Halloween looks include, , but she still manages to prioritize glamour and beauty over fright. For brands looking to grow on TikTok, engaging with beauty TikTok influencers is a great tool to add to your marketing arsenal. While plenty of beauty brands have seen success on TikTok, there are three, in particular, that have skyrocketed above the rest: CeraVe, The Ordinary, and E.l.f. A guide to the emerging #HairTok beauty influencers to follow on TikTok that post hair tutorials, hair care tips, product reviews and more. She mostly provides make-up tips rather than introducing skincare masks. She has over 100+ videos on her page, in which each of them has an average of 200K likes. Beauty Khan has over 21.4M followers and follows about 40 people on her account. She may have no idea what she's doing, but the experts below are worthy of your follow. Dont miss the hair-removal throwback to The 40-Year-Old Virgin., Trying viral eyeshadow hack IB: @TheBeautyRadar #hudabeauty #foryou #eyeshadowhack #tryingviralhacks. There's a lot of benefit behind consumers wielding the ability to provide feedback to companies on such a wide scale. She also lists her contact details for partnerships. PromiseTamang does incredible character transformations, from pop star Mariah Carey to The Grinch. TikTok first started out as a fun place to mindlessly watch strangers bust a move or lip-sync along to their favourite song. Partnering with her sister Caldi Sylla . Sometimes she promotes specific products, like a lipstick that supports the LGBTQ+ community. Firstly, we have Hyram Yarbro (@skincarebyhyram), who is a skincare guru the internet is no stranger to. Charlotte is passionate about retinol, SPF and making the science behind both easier for the masses to understand. Sign up for our Fashion & Beauty newsletter. We have plenty more insights on nailing influencer marketing and connecting with Gen Z on TikTok: Who are the top Beauty TikTok influencers? 2 favorite beauty brand among teens, according to Piper Sandler [Editor's note: an investment bank with insight into the New York Stock Exchange]," said Gayitri Budhraja, vice president of brand of E.l.f. Experts Weigh In on the Viral TikTok Trend, TROLLZ (with Nicki Minaj) - 6ix9ine & Nicki Minaj, The Viral "C-Shape" Haircut Is the Latest '90s Style Going Viral, how to make yourself look like Bella Hadid, Stunnin' (feat. Drunk Skin Care Routine #skincarebyhyram #drunk #routine. Beauty influencers of all genders are welcomed as makeup spokespeople. For beauty brands, there are a few key hashtags to keep one eye on if you want to make sure your brands marketing stays on point: If your brand is ready to engage Gen Z through the world of beauty Tiktok influencer partnerships, then there are a few ways to get started. TikTok is one of the fastest-growing and most talked about social media apps of the past few years.Its popularity has quickly risen making it one of the top video content platforms.While this means that users are creating more engaging content, it also means beauty brands have more opportunities to collaborate and increase sales. List of 150 Top Beauty Influencers to Follow in 2022. If youve ever wondered what products a model uses for, , just join Evas 562.5K followers on TikTok. The 21-year-old TikToker also has an IG page and a YouTube channel where she promotes her content. KucaiMarz - @kucaimarz. Once incorrect information is out there, even if a video is taken down, you can't truly erase it. For each video, she gets nothing less than 50K views and 1K likes. $300. DOLLA DOLLA BILL COME GET ERRRRRR! Rifenstine: 2.4 million 2. Even though he is unverified, he has amassed over 7.9M likes from his videos, showing how much of an influencer he is. Katie Jane Hughes 6. If you are looking to collaborate with a beauty influencer who is active on most social platforms with high engagement, Mari is your go-to influencer. For everything beauty, BeatsbyDeb is another female TikTok influencer to check out. From her name, it is easy to tell that @challxn is also one of TikToks favorites for beauty influencing. After nearly three weeks of spawning Gen Z -friendly TikTok content on behalf of Rihanna's beauty brand, the Fenty Beauty House is closed. Firstly, we have Chriselle Lim (@chrisellelim) who has established quite a big following of 2.2 million followers on TikTok. The platform is, s first port of call when deciding how to spend their, So if youre ready to make sure your brand stands out amongst a world of sfx looks and, that might have been an easy question to answer, with the likes of, wielding vast YouTube audiences for their beauty, , and as attention spans shorten, its less about, , and more about the Tok: the short-form videos created by beauty. The Truth About Fenty Skin LINK IN BIO #skincarebyhyram #skincare #fentyskin. Her , Rap star and entrepreneur Lady Annty is the CEO of a line of, , which she showcases in her videos. Michelle Wong 2. Its time you put your brand right at the centre of the conversation. Do you want to find Tiktok influencers specialized in Beauty? Following her high engagement rate (with 21.7M followers and 5K following), she gets over 2.2M views, 3K comments, 1.4K shares, and 400K likes per video. Bondenavant is a DTFA ambassador, making her quite reputable and an influencer at that. Char is a natural beauty but that doesnt stop her from enjoying makeup. Compilation of some of my recent looks! Her model makeup routine garnered 107.7K likes and even her nail gel videos leave fans asking for the brands and colors. TikTok Influencer Marketing Examples. The US-based influencer has fantastic engagements on her TikTok account with a total number of 28.9M likes. Here are several examples of micro and macro influencers partnering with companies. 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